D&AD's brief by The Partners

Branding
Brief set by: Robert Ball
Job title: Creative Director
Sponsored by: The Partners

Creative Challenge:
Following a pilot scheme of an art gallery in a hospital, there is an opportunity to take the concept nationwide – creating a touring art gallery that will showcase a range of work including fine art, sculptures and sound installations produced by some of the UK’s most famous contemporary artists. This is an opportunity for patients, staff and visitors at hospitals to see creativity in a location they may not expect. The gallery will be in place for a month before moving on to the next hospital.

My challenge is to create the name and brand for the gallery that has the impact to generate positive news, discussion and interest in the concept - building an appreciation of the power of art to connect with people.

Target Audience:
Patients, hospital staff, local and national press and TV, local artists.

Deadline for this brief:
All entries for this brief must be received at D&AD’s offices by Friday 11 March 2011 with digital versions uploaded by the same date.